by Brody Fausett · October 2026
Your version of Donna
The Factory
One spine that connects everything you already use, and modules that plug into it one at a time, starting with what eats your week. Built with you, so you keep building on it.
"It's going to help me build the factory that will help me build new features or businesses or concepts."DYLAN, OCT 21
The spine
Every source connected once. One home per fact. Compass stays your CRM.Listing packets
One Drive folder per listing: photos, plat map, disclosures, CC&Rs, showing windows. Always ready to send.
Scattered all over my computer.
Inquiry autopilot
Texts, missed calls, email, Compass and site sign-ups answered with the right packet and open times. You approve before it sends.
Five to seven a week, primarily text and phone.
Follow-up engine
Day 1, 3, 7 and 30 nudges drafted for every lead, plus a heads-up when a new listing fits what someone asked for.
Every deal matters.
Marketing + social
A launch kit the day a listing goes live: the post, the email to matched buyers, a flyer in your Salt Collective look.
Marketing for sure, helping me with social media.
Escrow desk
Deadlines, documents and updates to every party, from accepted offer to keys.
Once a deal is in escrow.
Your next business
Same spine, new module. Spec builds, a new concept, whatever's next. You build it, Brody coaches.
Other businesses and concepts going into the future.
Your HQ set up, packets organized, every inquiry answered with the right packet in minutes.
Follow-ups drafted for every lead. One weekly list of who's warm.
Listings launch themselves, and you build a module without Brody.